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Ronaldo goes top as football’s 10 most influential Instagram stars are revealed

Cristiano Ronaldo
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The 10 most influential footballers have been revealed ahead of the 2022 World Cup.

Cristiano Ronaldo has come out on top in a study of the world’s 10 most influential footballers on Instagram.

According to analysts Nielsen Gracenote, Ronaldo has had a 48% increase in Instagram followers in the last 12 months. The Manchester United superstar also earns over $3.5 million per post on the social media platform.

Paris Saint-Germain trio Lionel Messi, Neymar, and Kylian Mbappe are next on the list with a combined following of 610.5 million. The Ligue 1 forwards all make over $1 million per post.

Interestedly,  Real Madrid’s Vinicius Junior and Chelsea’s  N’Golo Kante don’t have nearly as many followers as most of the players on this list. But the pair earn more money than a lot of them for every post they produce.

Nielsen Gracenote based its rankings on a player’s total follower count, growth in followers, engagement rate, and average value per post.

Top 10 most influential footballers on Instagram

PlayerClubFollowersValue per post
1.Cristiano RonaldoMan Utd480m$3,585,218
2.Lionel MessiPSG360m$2,631,388
4.Kylian MbappePSG72.5m$1,173,157
5.Vinicius JuniorReal Madrid23m$685,120
6.Karim BenzemaReal Madrid58m$489,239
7.Paulo DybalaAS Roma49m$491,547
8.N’Golo KanteChelsea14m$525,178
9.Paul PogbaJuventus55m$407,542
10.Sergio RamosPSG53m$368,639