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NBC extends exclusive Premier League partnership on stunning £2bn deal

Premier League
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The broadcaster has signed a new six-year deal with the Premier League over the competition’s US rights.

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NBC sports signed an exclusive partnership with the Premier League back in 2013. The American broadcaster has continuously improved their coverage, while interest in football has risen rapidly in the US. 

Premier League has now signed a new six-year deal with NBC, increasing the contract to a stunning value of £2billion. The new deal is great news for English sides that have suffered financial losses due to the COVID-19 pandemic.

“The Premier League and NBCUniversal, via the NBC Sports Group, have today announced a new six-year broadcast deal in the United States.” an official statement reads.

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“The agreement, which will see NBC Sports remain the Premier League’s official broadcast partner in the US until 2028, will cover all 380 matches ever season The deal also includes the exclusive rights for Spanish language coverage.”

What is the impact of the new deal?

The new deal is the biggest overseas contract in the history of the English top flight. This will be a great budgetary boost for the English football pyramid as they plan to invest more in infrastructure.

Premier League chief executive Richard Masters added: “We are delighted to announce our new US broadcast deal with NBC Sports, who have been brilliant partners for the Premier League over the last nine seasons. NBC Sports has significantly strengthened the popularity of the league in the United States in that time through its fantastic coverage and promotion.

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“NBC Sports’ Premier League Mornings programming is now a real institution among supporters in America, with fans getting up early to come together to cheer on their favourite club, week in, week out. 

“It’s an exciting time for football in the US and we look forward to continuing to work with NBC Sports to bring our competition to even more fans over the next six years.”

Premier League are planning to invest £1billion into the EFL, non-league clubs and the grassroots game. League One and League Two clubs will also receive a package of £20 million this season. The new deal is also a huge blow to the Super League project, providing bigger clubs with new financial opportunities.

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