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Mbappe vs KFC: Fast-food chain threatens legal action over sponsorship deal

Kylian Mbappe at France
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The World Cup winner has refused to take part in France’s promotional campaign for KFC.

KFC have threatened to cancel their sponsorship deal with the French national team over Kylian Mbappe’s refusal to promote the brand.

“The French Football Federation needs money and KFC agrees to pay to have an image of what we are paying for.

“He is committed with the Federation to produce a collective image with each time at least four other players. We’re going to stop paying and then that’s it,” Alain Beral, vice-president of KFC France, told Sport Business Club.

He added: “We are going to follow this very closely because there is no question of having signed a contract which is not respected.”

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The recent problems with KFC forced French Football Federation to announce plans for revising image rights agreements.

A statement on Tuesday reads: “Following conclusive discussions with the French team’s executives, the president, the coach and a marketing manager, the FFF has undertaken to revise, as soon as possible, the agreement on image rights that binds it to its national team players,” read a statement. 

“The FFF is looking forward to working on the outlines of a new agreement that will enable it to protect its interests while taking into consideration the legitimate concerns and convictions unanimously expressed by the players.”

Mbappe has joined France for their upcoming friendlies against Austria and Denmark.