The Premier League champions have started the process to develop its iconic home stadium in the Metaverse.
Manchester City and Sony have started their new partnership by developing a virtual replica of the Etihad Stadium in the metaverse.
The Etihad, City’s home ground since 2003, is the 10th-biggest stadium in the United Kingdom. It boasts a general capacity of 53,400. Aside from football games, it has hosted athletic encounters, rugby, and boxing matches since it first opened in 2002 for the Commonwealth Games.
Now City’s home ground will be available in a virtual setting, as part of the club’s new global partnership with Sony – which is aimed at developing new digital fan experiences.
#ManCity has signed a 3 year deal with Sony, and will become the first #PL club to join the #Metaverse. They will start building the virtual Etihad Stadium.
[via @theipaper] pic.twitter.com/ac4HkpLyk8
— City Chief (@City_Chief) February 22, 2022
“The whole point we could imagine of having a metaverse is you can recreate a game, you could watch the game live, you’re part of the action in a different way through different angles,” City Football Group’s chief marketing and fan engagement officer, Nuria Tarre, told iNews.
“You can fill the stadium as much as you want because it’s unlimited, it’s completely virtual.
“But also you’re in control of what you want to be watching at that time. There’s not one broadcast point of view, you can look at it through any angle of the stadium. That’s the sky – the limit.”
What is the metaverse?
To sum it up, the metaverse is a reality 3D version of the internet. Users can explore, interact with each other, play games, learn, and experience things as they would do in the real world.
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