The Reds have struck a lucrative new deal with an American company to help boost their commercial revenue.
Liverpool FC and UPS have scored big in the world of sports partnerships. They’ve unveiled a new multi-year collaboration that is set to transform the Premier League club’s global reach and fan engagement.
UPS, a global leader in logistics and shipping, has become Liverpool’s first official global logistics and shipping partner.
The announcement marks a significant milestone for both organizations. UPS will bring its logistical prowess to enhance Liverpool’s activities in retail and e-commerce. The strategic partnership’s goal is to optimize the global distribution of the club’s merchandise.
£35m boost for Liverpool
Liverpool’s pursuit of commercial excellence continues to reap dividends. This partnership is the latest in a series of high-profile deals.
In the past year, the club has joined forces with tech giants Google and fitness equipment manufacturer Peloton.
These three agreements, as reported by The Echo, are collectively valued at over £35 million in revenue.
Jurgen Klopp’s side will be back in action on Thursday in Austria. They will take on LASK in their first Group E game of the Europa League.