The arrival of the Argentine superstar has provided the American soccer league with a major financial boost.
The influence of Lionel Messi on Major League Soccer (MLS) is undeniable, as evidenced by the remarkable increase in subscriptions to the Apple MLS Season Pass service.
Since his arrival at Inter Miami, Messi has not only elevated the team’s performance but has also triggered a surge in Season Pass sign-ups, marking a significant milestone for the league’s streaming partnership with Apple.
On Saturday, Inter Miami owner Jorge Mas, tweeted: “The Messi Effect is real! Subscribers to MLS Season Pass on Apple TV have more than doubled since Messi joined Inter Miami.
“Also, Spanish language viewership on MLS Season Pass on AppleTV has surpassed over 50% for Messi matches and continues to rise. How exciting for a truly global fan base!”
On the field, Messi’s impact has been profound, with 8 goals scored in just 5 games during the Leagues Cup. Despite Inter Miami’s lower standing in the MLS Standings, Messi’s brilliance has propelled the team to the semifinals of the inaugural tournament, a dream scenario for the league.
Despite the absence of detailed numbers and transparency regarding subscriber metrics, the impact of Messi’s presence on the MLS Season Pass service is evident. This surge in subscriptions not only benefits Apple and MLS but also reportedly rewards Messi with a share of new subscriptions.
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