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FIFA launches metaverse ecosystem ahead of 2022 World Cup

Metaverse World Cup
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The Roblox metaverse will host a number of “immersive” experiences during the tournament.

FIFA has announced the launch of its first virtual ecosystem ahead of the Qatar World Cup.

Roblox metaverse will host the platform, providing fans with a host of interactive football experiences during the competition.

An official statement from the governing body reads: “As part of its commitment to developing new football gaming titles for fans, FIFA will work with Roblox to create an exciting new online immersive experience for all football fans to hang out in social spaces, earn rewards and collect exclusive virtual items through various skill games and multiple collectors’ challenges.”

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In July, FIFA applied to register the 2026 World Cup in the metaverse through the United States Patent and Trademark Office (USPTO).

It seems the Qatar tournament would be a crucial step for FIFA to kick-start its presence in the metaverse.

FIFA Chief Business Officer Romy Gai said: “As part of our commitment to grow football and develop ways for new fans to engage with the sport, FIFA’s immersive experience on Roblox will provide football fans with a hugely exciting new way to interact with friends, celebrate the rich culture and heritage around the world’s biggest sports competition, and demonstrate their creativity and national pride through various features and mechanics.”