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Cash-strapped Barcelona offered biggest kit sponsorship package in history

Sergio Busquets, Barcelona
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A host of companies are interested in sponsoring Barcelona, who have been offered the biggest kit sponsorship package in history.

Barcelona have reportedly been offered the largest kit sponsorship package in football history.

The cash-strapped La Liga giants have been in financially dire constraints and have a staggering debt of around £1.2bn.

Despite their financial woes, Barca are continuing to attract interest from potential sponsors ahead of their deals with Rakuten and Beko expiring in six months.

According to Sport, VeganNation and Polkadot are two of the big names that are hoping to sponsor Barca. Both companies operate in the cryptocurrency market and the Blaugrana are reportedly studying both offers before they make a decision.

The report adds that the overall worth of the sponsorships may total more than €100m, injecting much-needed cash into the club’s empty coffers.

Spotify are also reportedly keen on becoming the club’s main shirt sponsor, which would free up space for others to advertise their brands on the sleeves and training kit.

Speaking earlier this month, Barca president Joan Laporta insisted that the club can compete with the world’s best clubs despite their ongoing financial woes.

“Everybody in the world should get ready because we are back as big players in the market. Barcelona are back,” Laporta proclaimed at the unveiling of new signing Ferran Torres.

“We continue to be a reference in the football market,” he added.

“Everyone else should prepare themselves because we’re back. We are a reference point, that is why Ferran is here. We are re-emerging.”

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