5 Emerging Betting Brands to Keep an Eye On in 2024

The online betting market is incredibly competitive. There are countless regional players and a bunch of global brands that fight for supremacy.

There’s a constant battle between emerging brands and more established ones, no matter if we speak of Supabets and Fafabet in South Africa or the many brands competing in the US market. We’ll take a look at a few of them below, reviewing a few brands worthy of keeping an eye on in 2024.

Fanatics

Fanatics is one of the most exciting names to watch. Originally a giant in sports apparel, their foray into sports betting is creating waves. Their aggressive expansion in states like Massachusetts, Tennessee, Maryland, and Ohio signifies their commitment to becoming a key player in the betting market. What makes Fanatics particularly interesting is their broad base of sports fans, which could give them an edge in attracting a loyal betting audience. Their strategic acquisition of PointsBet’s American assets in 2023 is a clear indication of their ambition to dominate the US sports betting scene.

ESPN Bet

Moving on to ESPN Bet, the entry of this sports media titan into betting is a game-changer. With ESPN’s longstanding reputation and influence in sports, ESPN Bet could revolutionize how media and betting intertwine. This brand could bring a fresh, immersive experience by combining in-depth sports analysis with betting, potentially offering bettors more informed choices.

Betr

Then there’s Betr, specializing in micro-betting. This newcomer focuses on short-term outcomes within a game, providing bettors with a fast-paced and engaging betting experience. Betr’s approach could appeal especially to younger audiences who seek quick and frequent betting opportunities. This innovative model has the potential to reshape the traditional betting landscape.

Mojo

Mojo, despite some initial setbacks, is a brand to keep an eye on for its unique approach. Backed by Alex Rodriguez, a name synonymous with baseball, Mojo was trying to carve out a niche in the sports betting world. Although they faced challenges in 2023, their potential to bounce back and offer something different keeps them on the list of brands to watch.

DraftKings and NASCAR

Last but not least, the DraftKings and NASCAR partnership indicates a trend toward more specialized, sports-centric betting experiences. This partnership, focusing on the adrenaline-filled world of NASCAR, could pave the way for more such collaborations, offering bettors a more tailored and immersive experience in sports betting.

The global sports betting market, especially the one in the US, has the potential to grow exponentially in the coming years. No wonder so many brands want a slice of it. Whether it’s the stock-market-like approach of Mojo or the media-focused ESPN Bet, we’re poised to see many innovative brands emerge in the coming years. And if 2024’s crop is any indication, things will continue to get exciting.