The 20-time English champions will take on a new principal sponsor for the 2024/25 campaign.
U.S. tech giant Qualcomm will replace the TeamViewer logo with its Snapdragon brand as Manchester United’s shirt sponsor for next term.
According to The Athletic, the agreement is valid for three seasons. While there is no official confirmation on the deal’s value, Manchester United sought £60 million a year.
In December, the Premier League team and its current sponsor, TeamViewer, agreed to end their agreement, as long as the club bought back its front shirt rights from the tech firm.
TeamViewer will revert to a global partner, paving the way for Qualcomm to become Manchester United’s next shirt sponsor.
Under the terms of the agreement, Qualcomm will be the club’s front-of-shirt partner from the start of the 2024/25 season. The Snapdragon brand will feature on the home, away, and third kits of both the men’s and women’s teams.
It’s a major coup for Manchester United, who are clearly committed to securing top-tier sponsorship deals to help boost their global brand. In fact, back in July, the Red Devils signed a £900 million deal with Adidas. The agreement extended their collaboration with the club’s official kit supplier for a decade.
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