The Cristiano Ronaldo vs Cola-Cola saga took another twist as Swedish retailer Ikea launched a new water bottle in CR7’s honor.
Ikea has introduced a supposed new line of reusable water bottles named ‘Cristiano’ in honor of the five-time Ballon d’Or winner.
A week has already passed since Cristiano Ronaldo removed two Coke bottles out of his sight in a press conference, lifted a bottle of water in the air, and said to onlookers: “agua” (water in English).
Nobody could’ve predicted what came next.
Coca-Cola went on to lose $4 billion in market value, some players followed Ronaldo’s example, others mocked it, and UEFA had to step in with a warning for teams to obey rules regarding Euro 2020’s commercial partner.
Portugal’s own supporters even made a banner for Ronaldo that read: “Portugal. Water. Coca-Cola. In that order.”
And to cap it off, Ikea’s marketing team has introduced a ‘Cristiano’ water bottle for just $1.99 in this witty social media post.
The Swedish retailer made sure to label the bottle ‘for water only’ in support of Ronaldo’s disdain towards high-sugar beverages.
“Drink water, sustainably,” Ikea posted on Instagram.
Be sure not to miss out on the latest news about European Championship
Download our brand new App and follow your favorite players, clubs, and much more
